1. Korean Wave Phenomenon
The Korean Wave is a phenomenon sweeping through Southeast Asia and China. Intensified by the sudden surge in Korea's national image brought on by the 2002 FIFA World Cup, the Korean Wave started with the rising popularity of Korean pop stars such as Ahn Jae-wook. More recently it extended to a boom in Korean-made TV dramas such as Winter Sonata and Autumn in My Heart,
tourism by scholars
-The changes of Korean shopping tourismproducts according to era.
According to the market result of domestic shopping tourismproduct, shopping ratio of foreign exchange earnings has been steadily increasing. In addition, Tourists to South Korea’s main tourist shopping items are changed with times.
1960s: traditional handicraft.
1970s: traditional handicraft, amet
무엇을 생산할 것인가
-지방흡입술의 정의
불만족스러운 비율이나 병적으로 비정상적인 비율로 축적된 피부 및 지방층을 제거하여 만족스러운 또는 정상적인 몸매의 형태로 교정하는 수술 방법이다.
The American medical tourism industry overview
a preferred medical tourism in Asia.
cosmetic surgery medical tourism for co
products with higher qualities even though they have similar specifications with other brands. In addition, Canon allows customers to take pictures of different feelings depending on their skills and wants by offering various lenses comparing to competitors. Lastly, Canon provides a complete lineup in every camera from popular camera to premium camera so that all people in different levels can af
Commodification & Tourism Consumption (상업화와 관광소비)
Watson과 Kopachevsky는 “현대관광은 현 상황에서의 상업화과정과 소비문화를 통해서 가장 이해되기 쉽다”라고 주장하였다. 사실상 최근 자연관광을 둘러싸고 있는 주장은 관광객의 소비와 상품에 집중되어있다. 예를 들면 Boorstin은 “진짜경험”이 얕
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
I. 마케팅의 개념
1. 마케팅의 기본 개념
마케팅은 고객과 시장에 먼저 귀를 기울이고 변화하는 환경과 경쟁에 적응하여 조직의 목표를 달성하기 위해 조직이 갖고 있는 모든 자원을 유기적으로 결합해가는 역할을 담당한다. 시장논리와 조직의 논리를 맞추는 활동이다.
- 마케팅의 기본은 언제나
tourism industry.
Google, the top of internet search engine, is used anywhere in the world, and it is indispensible tool to a netsurfer. Google changed software industry significantly. While Microsoft sell products, Google provide web based software such as search, g-mail, google maps, in a form of online service. By changing the existing management system so that changed the overall industr
products and services:
1) Standard Computerized Ticketing System: With a mission to enhance the domestic cultural industry, Ticketlink developed & installed a Standard Computerized Ticketing System endorsed by the Korean government at onsite box offices of cultural, sports and tourism facilities.
2) Ticketing Service: Offers real-time ticket reservation services to general public through vari